News from WFNB

Buy a New Brunswick Book Day, August 31 to September 16, 2023

5 Sep 2023 1:38 PM | Executive Director (Administrator)

Press release

For immediate release


I'm Buying a New Brunswick Book Day:

working together to promote local literature and culture

Moncton, August 31, 2023 - Today, the Frye Festival launches the fourth edition of I'm Buying a New Brunswick Book Day, to be held on September 16, 2023. This year, a committee of artists, authors, booksellers, librarians and cultural organizations has organized more than fifteen events across the province to celebrate and promote New Brunswick literature.

Showcasing a Rich Literary Landscape

I'm Buying a New Brunswick Book Day has a number of objectives, among which highlighting New Brunswick authors and increasing sales of their books in local bookstores. What’s more, the initiative aims to promote reading and literature as a means of cultural promotion. This year's program includes book launches, storytelling hours, book signings, multidisciplinary events and virtual book clubs.

"The literary scene in New Brunswick and the Maritimes is booming," says Ariane Savoie, General Manager of the Frye Festival. "More and more authors are being published here and elsewhere in the French-speaking world, and are winning awards for their work. Over the years, we've noticed that new voices are emerging to name their own realities; literary festivals and events are multiplying and attracting recognized and celebrated authors. We want to amplify this momentum and make it known to a wider public," concludes Ariane Savoie.

In Quebec, the August 12th I'm Buying a Quebec Book Day has been taking place for 10 years, and every year generates sales that exceed those of the holiday season.The impact is not just economic: in ten years, the initiative has created a real craze for local literature, enabling the literary scene to develop while giving people a taste for local books.

Literary Events Happening Across the Province

Over a dozen or more literary events have been organized all over the province by a committee of partners working to make NB books shine. Bookstores and librarians such as Tidewater Books (Sackville) and The Flying Canoe Bookstore (Campbellton) are offering book signing sessions, discounts on NB books and are showcasing their favourite NB writers. Publishing houses are hosting a number of book launches, and a big bilingual Book Hunt is being organized by the Conseil des étudiants en éducation de l’Université de Moncton, in partnership with the Dieppe Salon du livre, the City of Dieppe and Frye. Two book clubs, one in English and one in French, are being held in collaboration with Co-Libris Book Club; the one in English will be around Amber McMillan’s The Running Trees (Gooselane, 2021).

“This initiative is really the result of multiple partners who care about NB literature and books working together to showcase this cultural wealth. This collaboration is essential; it’s about fostering our cultural heritage together, connecting key actors and building a future where books and literacy are a valued part of New Brunswick’s landscape,” concludes Ariane Savoie.

List of events :

7/09: Launch of Berceuses (FR) | Moncton

09/13 : Club de lecture Co-Libris : Rivières-aux-Cartouches (FR) | Virtuel

16/09 :

-       Les contes à la ferme : Marie-France Comeau and Gilles Cormier (FR) | Dalhousie

-       Book signing: Sébastien Bérubé (FR) | Matulu, Edmundston

-       Les mots qui tournent : Samira Farhoud (FR) | Moncton

-       La petite braderie des éditions Perce-Neige (FR) | Moncton

-       Le parc aux histoires: Camille Perron-Cormier, Johanna Lezziero, Nicole Poirier and Josephine Watson (FR) | Moncton

-       Événement interdisciplinaire Intervalles (FR) | Caraquet

-       Dans le panier d'Amadou (after August 15) : Samira Farhoud (FR) | Moncton

-       La chasse aux livres / Book Hunt (BIL) | Dieppe

-       Animation jeunesse (FR) | Edmundston

-       Double launch: Folklorismes and Tous les tapis roulants mènent à Rome (FR) | Moncton

Book signing: Librairie The Flying Canoe Bookstore

Discounts: Stylopress/Le Bouquin (Tracadie-Sheila); Librairie acadienne (Moncton); Tidewater Books (Sackville)

09/20: Co-Libris Book Club: The Running Trees (EN) | Virtual

For interviews:

Elise Pelletier


We recognize that the lands on which the I’m Buying an NB Book Day events take place are the unceded traditional territories of the Mi'kmaq, Wolastoqey and Passamaquoddy peoples.

The Frye Festival is Atlantic Canada's largest literary festival and a bilingual celebration of books, ideas and imagination. The ten-day festival takes place at the end of April in Greater Moncton, surrounding communities and, for school visits, throughout the province. A program of workshops and master classes is offered each year outside the official festival program.

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Territorial Acknowledgement

The Writers’ Federation of New Brunswick acknowledges that the land on which we live, work and gather is the traditional unceded territory of the Wolastoqiyik (Maliseet) and Mi’kmaq Peoples, and we honour the spirit of our ancestors’ Treaties of Peace and Friendship. 

"Writers' Federation of New Brunswick" is a registered non-profit organization. New Brunswick, Canada. 

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